brand spotlight: kitri

With beautiful prints and classic shapes, this London-based label has quickly become one of my favourites.

Based in London, Kitri is an independent womenswear brand whose beautiful collections of dresses and knitwear are easy to love. Everything is designed out of a small studio in London, by a team of designers who clearly have a brilliant eye for colour, shapes and beautiful prints. I’m especially fond of their dresses, as their cuts are designed to hang perfectly off of any body and dreamy prints that give me starry eyes.

Some of my favourites from Kitri:

I’m wearing the Maya dress in a blue leopard print that makes me happy every time I put it on. I’ve gotten a lot of wear out of this piece as its wrap dress shape makes it appropriate for work, while its bold leopard print makes it ideal for a night out – I’ve worn it to as many client meetings as I have parties. I’m wearing it with a pair of vintage lady bug pins (my grandmother’s, of course), which I’ve repurposed as earrings.



I reached out to Kitri to learn about their manufacturing practices, and they told me that the brand takes the ethical manufacturing of their clothing very seriously. They have a production team who work closely with their suppliers in Shanghai, meaning that Kitri have full knowledge of the conditions that their factory staff work under. This Shanghai-based team is responsible not only for quality control, but to ensure that production is ethically, socially, and environmentally responsible. Kitri requires that any supplier they work with be compliant with the Ethical Trading Initiative (ETI) base code. This globally recognised code is set up to ensure that basic human needs are met in labour practices – covering areas like working conditions, a fair wage, and safe working conditions.

Kitri only manufactures a small quantity of each item in a collection, creating less waste than a larger production scale would. This also means that popular items frequently sell out – so if you’ve fallen in love with their pieces like I have best to step on it and hit the “buy” button! Any stock that does go unsold is donated to charity. Kitri’s rep has told me that they have some additional environmental programmes rolling out in the new year. I’m excited to see what they’ve got in store!

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